I saw this while on the treadmill at the gym and was fascinated – even without being able to hear it! Watch it, and you’ll see what I mean.
Bank of America uses posed family photographs to tell the story of how a couple and their four children grow and change through the decades. But they tell the story backwards!
Starting with an elderly couple before their anniversary party, each snapshot scene steps backwards as the couple gets younger and their children regress to infancy.
Along the way, we get glimpses of joy (a loved family dog, a son safely home from military service), and concern (a daughter’s extreme fashion choices, a rough patch in marriage). The actors have very little time to convey emotions; see if you can catch the small movements each makes to flesh out his or her character.
The set designer did a fabulous job changing the house over the 8 portraits and five decades without confusing the audience by changing it too much. The costumes and hair are fun to see, too!
At the end, you will be surprised that it is an advertisement for a bank, instead of a camera company or life insurance or something. Bank of America states that they are not the center of our lives, but will try to help us connect with the things and people who are.
Which family member or situation do you connect with?